Q.   What is a ‘coaching culture’?

A.  Coaching is about helping individuals to dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential. In a coaching culture organizations integrate a coach approach in everything they do.

 In a coaching culture, all members of the culture fearlessly engage in candid, respectful coaching conversations, unrestricted by reporting relationships, about how they can improve their working relationships and individual and collective work performance.

All have learned to value and effectively use feedback as a powerful learning tool to produce personal and professional development, high-trust working relationships, continually- improving job performance, and ever-increasing customer satisfaction.”                                     

Thomas Crane, Heart of Coaching


Q.   How does being CoachingWise contribute to business success?

A.   Once a luxury strictly for executives, coaching is now being extended to employees at all levels of the organization for developmental purposes.

In fact, 43% of organizations report employing internal coaches to work with all employees, and 60% say coaching is available to their high-potential employees.  Moreover, an extensive coaching program is often associated with positive business outcomes, including higher employee satisfaction and performance. (Source: Building a Coaching Culture (2014), ICF in partnership with Human Capital Institute)


Q.   How do we become recognized as a CoachingWise organization?

A.   CoachingWise recognition is based on a self-nomination process.

Organizations may apply to become designated CoachingWise by submitting evidence of their current practices within the three levels of the CoachingWise maturity model (Building / Embedding / Transforming) through a Self-Assessment Questionnaire and a Statement of Commitment.


Q.   How will ICF ensure the ongoing relevance of the CoachingWise designation?

A.   CoachingWise is a continuous improvement initiative that invites organizations to further develop through active involvement and co-creation of a CoachingWise Community of Practice (CoP).


Q.   What is the difference between an ICF Prism Award and the CoachingWise designation?

 A(i).    Prism – ICF Global adopted the Prism Award In 2005 and is offered annually by ICF Global and bi-annually by ICF Vancouver Charter Chapter.

The Prism Award honors businesses and organizations with coaching programs that yield discernable and measurable positive impacts. Prism was developed by ICF Toronto to recognize outstanding organizational coaching initiatives, as judged by a panel of ICF coaches.

A(ii). CoachingWise – ICF Vancouver Charter Chapter launched CoachingWise on May 19, 2015 and is a designation earned upon application to ICF through a self-assessment and statement of commitment process.

CoachingWise recognizes an organization’s ongoing commitment to build and sustain a coaching culture at all levels to achieve their goals.  It is based on a continuous improvement maturity model and awarded ‘on demand’ through a self-assessment and statement of commitment process overseen by the local ICF Chapter.

Demonstrating sustainability and ongoing commitment to building a coaching culture is supported through an active CoachingWise Community of Practice whose members are CoachingWISE organizations.


Thank you for your interest in CoachingWise.  If you have additional questions or would like to discuss CoachingWise further, please let us know at [email protected].