Session 1
Nailing your coaching niche: How to stand out from all the noise

Jackie Appleby, The Diligent Assistant
Wednesday, September 21st at 4:30pm
Register HERE 

As a coach, it’s so important to carve out your unique niche. It’s not enough to say you are an executive coach or a leadership coach or a life coach. You have to be able to explain to your potential audience why they should work with you. How are you able to help them in a way that another coach can’t and do your programs and services need to deliver on that?

In a world where the coaching industry is experiencing significant growth and more coaches are “stepping on your turf” by the day, you need to stay focused on your zone of genius in order to produce results, for you and your clients.

When you are trying to be everything to everyone, you end up serving no one, so in this workshop, we are going to look at how to nail your niche!

We will cover:

  • Why it’s so important to have a defined niche – if you don’t buy into this piece alone, you’ll always struggle to define your niche.
  • How to choose your niche – there are so many things you can help with, how do you pick one?
  • Crafting your one-liner, that clearly articulates what you do and who you serve
  • How to define your communications and services now that you know who you serve and what you help with.
  • Why and how you can now charge premium prices for your services.

Join Jackie and your coaching colleagues for this interactive and fun learning experience and get ready to stand out!  1.5 Resource Development CCE credits

Jackie Appleby is the Diligent Assistant.
A highly organized and strategic Business Manager and Business Coach who’s worked with coaches across North America to bring calm and focus to their businesses.

With a colorful background in corporate environments, excelling in Customer Service, and 20+ years of experience in Customer Contact Centers and customer-facing environments, Jackie demonstrates the ability to consistently achieve high customer satisfaction rankings, improvements to the bottom line and the turnaround of underperforming operations.

Entrepreneurship runs deep in Jackie’s background with experience running her own small businesses as well as being involved in her family’s business for more than 20 years. Combined with her corporate background in operations, Jackie has taken her knowledge, the ability to “speak confused” and her love of lifelong learning and added them to the services offered at Diligent Assistant to create a Business Management and Business Coaching Company dedicated to assisting coaches.

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